Over the last few years, Mulberry has established itself as a quirky, yet quintessentially English luxury brand. It has managed to be seen as flirty, feminine and fun, whilst at the same time, practical, elegant and chic; appealing to both those with a developed taste, as well as the younger, edgier trendsetters. This delicate balancing act of both classic and directional is exemplified in their two most recognisable products: The classic Bayswater bag and the iconic Alexa.
So, how have they achieved this universal appeal? Well, the answer may lie in the fact that the company is a blend not only of the traditional elements of an established brand, but also of the influence of their relatively new Creative Director, Emma Hill. Whilst Mulberry celebrates its 40th anniversary this year, Emma Hill will have been with the company just three short years. However, in that time, it is fair to say that she has entirely rejuvenated the brand.
Which is why it is not surprising that The Book, launched in celebration of its respectable milestone, is not some fusty, dull retrospective of the last 40 years, but rather a honest, fly-on-the-wall, look back over the last few years of the brand, infused with the sense of playfulness and joy that Emma has brought to the company in that time.
This book is a delightful, candid glimpse into the world of Mulberry. Photographed beautifully by regular Mulberry collaborator Venetia Dearden, it contains a wealth of behind-the-scenes photographs, taking the reader from the studios of New York, to backstage at Claridges for London Fashion Week, and on to the Mulberry factory itself in Somerset. Three years in the making, The Book is luxuriously finished, with the kind of attention to detail that has become synonymous with Mulberry.
The Book, then, is a true reflection of a brand that has somehow managed to blow away the cobwebs associated with many of the established British luxury labels and has become reinvigorated by an injection of whimsy, colour and fun.
Images from Mulberry: The Book. Photography by Venetia Dearden.