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WOMAN CRUSH WEDNESDAY CLUB | The Mitchelli – Modern Gentleman

Archive, The Professionals


The hashtag has fast become a ubiquitous tool for users of microblogging and social media sites, allowing them to return results for all manner of searches, which may otherwise have been near impossible to find.

One of the many abbreviated hashtags is #WCW, which (in case you were unaware) stands for Woman Crush Wednesday, a hashtag that started on Instagram and that, at the time of writing, is tagged to well over a million posts.

The hashtag was originally intended to be a means for women to express their admiration for other women, and many of the #WCW posts genuinely appear to be used in this way. However, a significant number of posts are now used purely for the objectification of women and are tagged to photographs depicting semi-naked models in provocative poses.

Despite the growing resurgence of men behaving like gentlemen, social media has become a hotbed for objectification and misogyny, and it is genuinely sad to see that a hashtag such as #WCW, which should be used to empower women, is instead being used to further objectify them.

With this in mind, it is refreshing to see that Mayfair-based PR agency JPR Media Group, run by Jessica Patterson, has reclaimed the tag and is giving it a new identity in the form of the Woman Crush Wednesday Club.

The philosophy behind the Woman Crush Wednesday Club is to make Woman Crush Wednesday a celebration of successful and inspirational women from the worlds of business, fashion, entertainment, and media, and to honour their contribution to society and to the empowerment of women.

Held every week at The World’s End Market restaurant in Chelsea on London’s Kings Road, JPR Media invites influential individuals from these industries, brands, and magazines to celebrate the successes of women who have made a difference through their dedication and perseverance.

Women Crush Wednesday Club has already been a great success, and past guests have included Grammy Award winning music producer Jake Gosling, hip-hop duo Rizzle Kicks, and singer-songwriter Nina Nesbitt, as well as representatives from Stella McCartney and i-d Magazine, celebrating such inspiring women such as Arianna Huffington, Oprah Winfrey, Tory Burch, Keira Knightey, Sheryl Sandberg, and Marissa Mayer.

Woman Crush Wednesday Club continues to grow, with future guests to include, Belstaff, BOMBERG Watches, Fendi, and Ralph Lauren.

With so much of our media geared towards men, it is encouraging to see there are those out there who are refusing to let a hashtag that was designed to celebrate the beauty, friendship, and success of women be misappropriated, and to reclaim it and reshape it into something so positive.

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