The great Father’s day gift ideas of beer and socks have been the cornerstone of many our shopping list when hunting for that special something for dad. Much like a dozen red roses or a box of chocolates on Valentine’s day, beer and socks are traditional.
The original subscription service is the Blacksocks Sockscription. The backstory is now folklore when founder Sami Liechti was invited to a Japanese Tea Ceremony. Legend has it, Sami had to remove his shoes for the ceremony as is the custom only to find his socks didn’t match and one had holes. That embarrassment was inspiration enough […]